Implementation and full configuration of Adobe Workfront as a central project management tool. This included the development of bespoke project structures, the setup of automated reporting for various stakeholders, and seamless integration into existing internal and client-side workflows – with the aim of significantly increasing transparency and efficiency on both sides.

End-to-end project management for the creation of BMW market-specific websites: from the initial briefing through to the sitemap, wireframes and image requirements planning, right through to copywriting and final coordination via Workfront. The result: a consistent, scalable website structure that has been successfully rolled out across more than 140 markets worldwide.

Design and implementation of a semi-automated ordering system for customised promotional materials. Via a specially developed shop interface, more than 300 wholesale partners were able to order assets in their specific formats and dimensions for the current Hugo Boss campaign. In the background, an automated pipeline handled data storage, export to InDesign, the creation of the final promotional material and delivery – precise, scalable and efficient.

Planning and managing the nationwide digital signage rollout for more than 600 Fielmann branches within twelve months. Coordinating all relevant stakeholders, suppliers and internal teams – with a focus on smooth processes, consistent standards and on-time implementation across the entire branch network.

Management of complex digital projects. Responsible for budgets, timelines and resources, as well as the implementation of Workfront to optimise internal workflows and capacity planning. Key liaison between the client, design and development teams; conducting workshops and presenting strategic recommendations.
Management and implementation of international BMW website projects, acting as the primary point of contact between the agency, the client and partners. Standardisation of rollout processes across more than 140 markets, as well as cross-functional coordination of design, development and content teams.
Planning and managing CMS, PIM and website projects as the main point of contact between client, design and development teams. Conducting workshops and developing and presenting strategic recommendations.
Responsible for workflow and rollout processes for clients Hugo Boss and Fielmann. Managing the development of in-house agency software and optimising digital production processes.
Conceiving and delivering digital campaigns and tools for clients including Fielmann, Tesa and Wempe. Working closely with design, tech and production teams to ensure consistency and quality across all deliverables.
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