Wholesale partners such as Breuninger require specific campaign assets in custom formats and sizes for their CMS systems. To ensure that partners did not have to build these themselves based on the Hugo Boss corporate identity, the agency was brought in. Without a structured process, this would have resulted in up to 300 order emails in non-standardised formats with incomplete briefings – a process that would have been difficult to scale and prone to errors.

Development of an online shop interface: Wholesale partners selected their campaign and entered their asset specifications themselves. The order was stored in a database and automatically processed via Zapier – automatic confirmation of receipt, job creation on the Kanban board, and execution of an InDesign script for asset creation on a virtual machine. An operator in the production department checked the CI and briefing, confirmed approval; the finished asset was then automatically archived and delivered.