Fielmann commissioned our agency to install digital signage displays in around 600 branches across Germany – including the provision of visual content. The scale of the project presented several challenges: numerous simultaneous locations, an external installation contractor who first needed to be trained, and the need to organise hardware installation, content management and system control in such a way that the roll-out would be scalable and run smoothly across the entire branch network.

We took charge of setting up the hardware and the ongoing CMS content management ourselves, whilst an external service provider supplied the on-site fitters. We provided them with targeted training and deliberately limited their role to hardware installation only – this ensured that all other aspects (commissioning, content, control) were not dependent on the on-site installation. The system went live automatically following installation; all subsequent control and content management was then carried out centrally and remotely by us.